VIFM
Under the auspices of Dallas Film, I launched the Veterans Institute for Film & Media with Maggy Croxville. The not-for-profit organization provides military vets with the technical training required for employment in the film and video production industry.
The copy I crafted for their website was fairly straightforward, with the exception of the branding challenge of distilling a fairly sweeping mission into just a few precise words. My solution:“Basic Training for a New Beginning.”
My work with VIFM also afforded me the opportunity to write and direct a thirty second spot about their work.
View VIFM Teaser - I wrote and edited this :30 second spot for VIFM.
